Course Details

 

Fast-track to Professional Business Writing

A comprehensive 1-day seminar in English.

You will learn to:

  • Reduce the time it takes to write clear, professional business documents 
  • Select and organise the content of your document to ensure that it is comprehensive and concise
  • Write effective business letters, memos and e-mails that inspire your readers to action
  • Realise proficient business proposals and reports, complete with tables and graphs
  • Proof-read and edit your document to ensure that your message is clear and conveyed professionally

"The course was very uselful, it answered most of the questions I used to have about professional business writing." - M. Mokonotela - Metago Environmental Engineers

"Thank you for a great course" - Dr. E. Shevel - The Headache Clinic

"The course was exactly what it should have been!" - M Castens - Momentum Life

"Well presented and interesting." - J de Beer - United Technical Equipment Company

"It was a good course. I got more than what I expected." - M Zulu - Eskom

"Excellent. I really enjoyed this course." - S. Meyer - AT&T

"I would recommend all who would benefit" - M. Debrito - United Technical Equipment Company

 

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st-track to Professional Business Writing

Business today operates in a highly competitive arena in which knowledge and information are essential. Regardless of how advanced the available technology becomes, business documents are still written by people. For information contained in a business document to be of any value, it has to be read, understood and used. 

Badly written business documents could also reflect negatively on your own professionalism and undermine your organisation's efforts in being perceived as a proficient business partner. 

This comprehensive 1-day workshop will enable you to write professional e-mails, letters, memos, proposals, reports and other business documents that are quick and easy to read, clearly understood and contain all and only the necessary information. 

Ensure that all your business documents reflect positively on both you and your organisation by:

  • Understanding the characteristics of professional business writing
  • Learning to plan the content and structure of your document to ensure that it is comprehensive and interesting to read
  • Ensuring that your style is appropriate to your audience, while your documents are free of embarrassing grammatical and spelling errors 
  • Acquiring simple techniques and formats for various types of business correspondence and other documents

Course outline

Examining professional business writing

  • Identifying the impact of unprofessional documents on you and your organisation 
  • Evaluating the effectiveness and clarity of business documents
  • Recognising the importance of non-sexist language awareness
  • Identifying elements that create a positive or negative connotation to your message

Identifying the essentials of business writing 

  • Writing short, clear business documents
  • Learning to reduce your writing time
  • Using layout to make documents easier to read
  • Ensuring that your documents are suited to the readers

Planning your document

  • Selecting the content of a document
  • Organising details and data logically
  • Planning the right structure or layout
  • Identifying the appropriate style

Putting pen to paper

  • Beating 'writer's block'
  • Writing captivating introductions
  • Saying exactly what you mean
  • Highlighting essential information

Simple and professional writing

  • Using punctuation correctly
  • Ensuring that your spelling and grammar are faultless 
  • Avoiding frequently misused words and expressions
  • Using plain English to communicate your ideas effectively

Authoritative and persuasive writing

  • Distinguishing facts from opinions 
  • Motivating your statements
  • Encouraging action from your readers
  • Ensuring that your document is understood correctly

Letters, faxes, e-mails and memos

  • Learning proven techniques for use in effective business correspondence 
  • Using short sentences, without sounding blunt
  • Ensuring that your document is interpreted correctly
  • Writing instructions assertively

Writing business proposals and reports

  • Focussing on the essential information 
  • Using simple report formats that work
  • Ensuring that even the dullest facts and figures are read
  • Including graphs and tables to explain or highlight important information
  • Acknowledging your sources

Editing the final document

  • Learning how to edit and proof-read
  • Evaluating the logic of your document
  • Ensuring that the document achieves its aim
  • Don't spoil good writing by over-editing!

Who should attend?

This course is aimed at all those who wish to improve their business writing skills, including managers and staff in all departments who are responsible for writing business letters, reports, proposals and other business documents, such as marketing and presentation material.

 

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