Course Details


Assertiveness Skills

Getting what you want without getting caught in power struggles.  

This intensive 1-day course will give you an opportunity to:

  • Understand the difference between assertiveness and aggression
  • Recognise those elements in your life that inhibit your ability to assert yourself
  • Find out how you can become more assertive in your communication and behaviour
  • Deal effectively with manipulative behaviour by others, without getting caught in their game of manipulation and power-play
  • Acquire 7 practical assertiveness techniques that can be applied in business, as well as your personal life

"The course was well presented with lively discussions" - Rosa Steekamp - Nabisco

"I learnt a lot, the facilitator was outstanding - well prepared" - Purita Sibugodi - UBS

"The practical sessions were very effective" - Liesl Klappers - Thebe Hosken

Comprehensive Course Outline | View more courses

Assertiveness Skills

Daily living and working is a process of human interaction and choices. It is also filled with people hoping to influence our choices. Our ability to act according to our own beliefs and pursue our goals not only affects our achievements, it also determines to what extent we find life and business to be satisfying or stressful.

Assertiveness is both a skill and a way of life. Being assertive does not mean that you do not care about the needs and wants of others, or are only interested in pursuing personal gain. Assertiveness is a way of communicating and behaving that sends a clear signal to others that you will not be manipulated or bullied into submission, or the betrayal of your beliefs or personal goals.

Course Outline

This insightful 1-day programme focuses on assertiveness as an integral part of interpersonal interaction. It will provide you with an opportunity to:

  • Gain a greater understanding of the true nature and value of assertive behaviour and communication.
  • Find out how you undermine your own assertiveness, even if you are not aware of doing so.
  • Learn how to communicate assertively, without creating unnecessary conflict in your working and personal relationships.
  • Acquire seven specific assertiveness skills that help you deal with criticism and obtain honest and valuable information that you can use to enhance your relationships with others.

The knowledge that you will acquire when attending this course will enable you to build more satisfying and enjoyable relationships with those around you, both at home and at work. In addition, it will help you to improve your performance by enabling you to evoke and assimilate constructive criticism, without yielding to manipulative behaviour or power playing.

Understanding the true nature of assertive communication

  • Comparing assertive communication to aggressive and non-assertive communication styles
  • Identifying the role of emotions in assertive communication
  • Understanding how your view of others in relation to yourself impacts on your interaction with them
  • Assessing the value of assertive behaviour and communication in rewarding long-term relationships

Determining why you might find it difficult to be assertive

  • Considering the labels and messages you have accumulated since childhood
  • Identifying how you have been 'rewarded' for not being assertive
  • Determining whether your own belief system inhibits your ability to be assertive
  • Understanding what is meant by 'self-esteem' and how this affects your communication style
  • Recognising how your beliefs, attitudes and values are reflected in your words, facial expressions, posture, eye contact, voice tones and behaviour

Seven simple assertiveness skills

  • Broken record: learning to be persistent in pursuing your goal, without losing your temper at those who try to manipulate you
  • Fogging: objectively judging your own behaviour without yielding to manipulative criticism from others
  • Negative assertion: dealing with both hostile and constructive criticism without becoming defensive
  • Negative inquiry: encouraging others to provide you with amicable negative criticism that you can use to improve the relationship
  • Self disclosure: accepting and initiating discussions of both the positive and negative aspects of your character and behaviour as a means of enhancing your social interaction
  • Workable compromise: resolving conflicts in a manner that benefits both parties

Applying your assertiveness skills in the workplace

  • Learning to listen to and empathise with colleagues, without allowing them to take advantage of you
  • Dealing assertively with unacceptable behaviour by colleagues, superiors and staff members
  • Using your assertiveness skills to delegate effectively
  • Managing conflict in a non-defensive and professional manner Considering the difference between telephonic and in-person assertiveness Ensuring that you do not compromise your own values or integrity when dealing with difficult people Learning to say "No" without feeling guilty

Who should attend?

This course will be invaluable to every person in your organisation:

  • Managers, supervisors and team leaders
  • Marketing and sales staff
  • Secretaries and personal assistants
  • Administrative personnel
  • Receptionists and telephonists



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